What to Do Before, During, and After a Client Meeting to Make a Positive Impression


Every business needs to impress clients. The latter expect prompt responses to their queries, requests for support, and concerns. Failure to meet such expectations will lead to the client telling the world about their displeasure and experience. This can quickly affect brand awareness that can have a detrimental effect on the ability of the business to attract new clients. If your business is looking to impress clients, the tips below can serve as your guide:

What to Do Before the Meeting

Studies show that first impressions for in-person encounters take place in just seconds. However, you should not forget what occurs before the meeting took place. The communication and preparation for the first meeting are just as essential as the meeting itself. If these fail, the meeting will be less likely to turn out well.

Before the meeting, make sure you determine the client profile. Some clients seek information and don’t have the intent to buy. Others vet various solutions and report back to management. Your client may also be driven by cost and view your product or service as a commodity. The last kind of client is one who looks for a solution that adds value and searches for unique products or services that complement their capabilities. Take your time to understand the kind of client you will be dealing with.

Moreover, you should also choose the right meeting room to ensure a successful client meet-up. Whether or your company has permanent office space, you want to consider location de salle de réunion au Chateau Bromont for client meetings. Your office may not be in the perfect location and it may lack important facilities and amenities such a meeting needs.

During the Meeting

During the meeting, be confident when answering questions and handling the meeting. You can also ask open-minded questions that prompt high-value conversations. Make sure to watch your body language. The wrong posture, eye contact, and angling can have undesirable consequences. Do not cross your arms as this could make you look closed off or slouch because this could make it look as if you have nothing to offer. Make sure there is time for a summation of the conversation and delineation of final takeaways.

After the Meeting

Send a follow-up email that shows your gratitude to the client for their time. However, it has to include more than a thank you. It is imperative to summarise the key takeaways and actions discussed at the close of the meeting.

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